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The World of Affiliate Marketing

 

 1) What is affiliate marketing?

 Affiliate Program - A web-based pay-for-performance program designed to compensate "affiliate" partner web sites for driving qualified leads or sales to a "merchant" web site. 

2) What's my job as an affiliate?

 As an affiliate, you are effectively a sales person for the site you are directing traffic to. However, to say you are a sales person in the proper sense of the word is not strictly correct, because the selling is done pretty much by the merchant. You see the merchant has already invested lots of money on their product and service, and on their marketing too. Your goal is to effectively deliver traffic to the merchants site who then takes care of everything from that point on. There are two ways you can deliver traffic: a) directly, when you send traffic straight to the merchant's site from its source and b) indirectly, when you first engage the visitor in your own website before sending them to the merchant.

We can summarize your activities as an affiliate as follows:

  • Generate Traffic (Visitors) to Your Site
  • Engage the Visitor and Make a Presell
  • Direct the Visitor By Making a Call To Action (in this case to purchase the merchants product)
  • Ensure the Viewer Returns to Your Site for Future Purchases

 

 3) What's a good example of an affiliate program?

 One of the first and most successful affiliate programs was that of Amazon.com. When Amazon.com started its affiliate program several years back, it was revolutionary. Amazon.com (the merchant) simply allowed webmasters (affiliates) to place text links or banners on their site that could be clicked on by visitors/viewers. By clicking on these, the visitors were taken to the Amazon.com site where they made purchases. And, for every sale completed by one of these visitors, the affiliate was paid.

Because affiliates who participate in these programs have a stake in the response rate (they get paid for responses, known as click-throughs, and purchases made by the viewer), they do everything possible to drive traffic from their site onto the Amazon.com site, and everything they can to prompt a sale once the visitor is taken there.

The traffic sent from an affiliate's web site is tracked through software and every time a visitor clicks-through and makes a purchase, Amazon.com pays the affiliate (usually with a monthly or bi-weekly check).

4) What does Clickbank do for you?

  • Clickbank provides e-Commerce electronic payment solutions for webmasters and affiliates
  • Clickbank processes payments for web sites that sell software and information products over the internet
  • Clickbank let's you sell their online digital products for a commission.
  • Clickbank pays you by check on the 1st and 15th of each month.
In a nutshell, Clickbank is a very simple and straightforward affiliate network that can be quite profitable if used effectively. It is an online distribution center of over 10,000 digital products; all of which are offered in an easy-to-use directory of programs (known as the Market Place).

The majority of Clickbank's programs are Internet-based companies that sell or give away Internet-based products and services. And, its systematic approach to all of this, paired with ClickBank's proven results, has enabled Clickbank to emerge on the Web as a leader in this field.

And because of the site's strong reputation and ease-of-use, you simply must give it a try and see for yourself why Clickbank now boasts more than 100,000 affiliates - and is growing as you read this!

5) How do I choose a good product that will sell?

  1. Demand - There must be a demand for the product the merchant is offering. You can check this by visiting http://www.Overture.com where you can see if any sellers are bidding on keywords related to the product you want to offer.
  2. High Commission - The commission must be substantial in itself. If you're promoting a $5 item then you need to make a lot of sales and it can be as difficult as selling a high ticket item. Make sure it's worth it. Commissions of 50% - 60% would be desirable (mainly digital goods) but for high-ticket items even just 20-45% will do it.
  3. Good Customer Support - You should be able to reach someone at the company if you have any questions related to the product. After all, if you don't know enough details, how are you going to sell these items to your customers?
  4. Good Sales Copy - The sales letter must be convincing enough to get people to buy the product. Put yourself in your customers' shoes and ask yourself: Would I buy the product myself when I was visiting this page? Moreover, the sales letter has got to have enough testimonials included. This will boost your conversion ratio.
  5. Money Back Guarantee - There should be a money-back guarantee for the product being sold. If the affiliate program owner doesn't offer this, then you better search for something different to promote!
  6. Contact Details - Physical address and contact info should be visible on the site.
  7. Statistics - The affiliate program must offer real-time statistics so you can see how many visits you are converting into sales.
*** Affiliate Marketing is a very profitable, easy business to get involved in especially with everyone using the internet today.  To learn about affiliate marketing and how to make tons of money along with using google adsense & selling information products check out Profit Lance Today!  
 
  • Demand - There must be a demand for the product the merchant is offering. You can check this by visiting http://www.Overture.com where you can see if any sellers are bidding on keywords related to the product you want to offer.

     

  • High Commission - The commission must be substantial in itself. If you're promoting a $5 item then you need to make a lot of sales and it can be as difficult as selling a high ticket item. Make sure it's worth it. Commissions of 50% - 60% would be desirable (mainly digital goods) but for high-ticket items even just 20-45% will do it.

     

  • Good Customer Support - You should be able to reach someone at the company if you have any questions related to the product. After all, if you don't know enough details, how are you going to sell these items to your customers?

     

  • Good Sales Copy - The sales letter must be convincing enough to get people to buy the product. Put yourself in your customers' shoes and ask yourself: Would I buy the product myself when I was visiting this page? Moreover, the sales letter has got to have enough testimonials included. This will boost your conversion ratio.

     

  • Money Back Guarantee - There should be a money-back guarantee for the product being sold. If the affiliate program owner doesn't offer this, then you better search for something different to promote!

     

  • Contact Details - Physical address and contact info should be visible on the site.

     

  • Statistics - The affiliate program must offer real-time statistics so you can see how many visits you are converting into sales.
  • Demand - There must be a demand for the product the merchant is offering. You can check this by visiting http://www.Overture.com where you can see if any sellers are bidding on keywords related to the product you want to offer.

     

  • High Commission - The commission must be substantial in itself. If you're promoting a $5 item then you need to make a lot of sales and it can be as difficult as selling a high ticket item. Make sure it's worth it. Commissions of 50% - 60% would be desirable (mainly digital goods) but for high-ticket items even just 20-45% will do it.

     

  • Good Customer Support - You should be able to reach someone at the company if you have any questions related to the product. After all, if you don't know enough details, how are you going to sell these items to your customers?

     

  • Good Sales Copy - The sales letter must be convincing enough to get people to buy the product. Put yourself in your customers' shoes and ask yourself: Would I buy the product myself when I was visiting this page? Moreover, the sales letter has got to have enough testimonials included. This will boost your conversion ratio.

     

  • Money Back Guarantee - There should be a money-back guarantee for the product being sold. If the affiliate program owner doesn't offer this, then you better search for something different to promote!

     

  • Contact Details - Physical address and contact info should be visible on the site.

     

  • Statistics - The affiliate program must offer real-time statistics so you can see how many visits you are converting into sales.
  • Demand - There must be a demand for the product the merchant is offering. You can check this by visiting http://www.Overture.com where you can see if any sellers are bidding on keywords related to the product you want to offer.

     

  • High Commission - The commission must be substantial in itself. If you're promoting a $5 item then you need to make a lot of sales and it can be as difficult as selling a high ticket item. Make sure it's worth it. Commissions of 50% - 60% would be desirable (mainly digital goods) but for high-ticket items even just 20-45% will do it.

     

  • Good Customer Support - You should be able to reach someone at the company if you have any questions related to the product. After all, if you don't know enough details, how are you going to sell these items to your customers?

     

  • Good Sales Copy - The sales letter must be convincing enough to get people to buy the product. Put yourself in your customers' shoes and ask yourself: Would I buy the product myself when I was visiting this page? Moreover, the sales letter has got to have enough testimonials included. This will boost your conversion ratio.

     

  • Money Back Guarantee - There should be a money-back guarantee for the product being sold. If the affiliate program owner doesn't offer this, then you better search for something different to promote!

     

  • Contact Details - Physical address and contact info should be visible on the site.

     

  • Statistics - The affiliate program must offer real-time statistics so you can see how many visits you are converting into sales.

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